creative concept

1) Общая лексика: творческая концепция - идея, объединяющая всю рекламную кампанию (см. http://books.google.ru/books?id=YAbiomVggU8C&pg=PA650&lpg=PA650&dq=%22creative+concept%22&source=bl&ots=HTpP106Dg8&sig=7h7HsVyq7UDUwOZdMJCnQ2p7WIc&hl=ru\#v=onepage

2) Реклама: творческая концепция, творческий замысел, креативная концепция

- concept of the invention

a board used for presenting creative advertising ideas

research carried out to test the effectiveness of a creative advertising idea

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1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

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1) Американизм: Victory Over Communism

2) Военный термин: validation of concept, vehicle out of commission, verbal order of the commander, visual optical countermeasures, voice-operated coder, volunteer officer candidate

3) Техника: variable oil capacitor, variable output circuit

4) Химия: летучая органика (volatile organic compounds)

5) Юридический термин: Victim Of Corruption

6) Электроника: Vertical Overscan Correction, Voice Over Cable

7) Вычислительная техника: Creative Voice (Sound Blaster; format)

8) Нефть: variable operating costs, volatile organic chemical, volatile organic component, volatile organic compound, ЛОС

9) Связь: Virtual Operator Console

10) Экология: volatile organic carbon, летучие органические соединения

11) Деловая лексика: Various Obstinate Companies, Voice of the Customer, Voice of the Customer (обратная связь с клиентами, учет их пожеланий)

12) Бурение: эксплуатационные расходы (variable operating costs; но промысле)

13) Глоссарий компании Сахалин Энерджи: Volatile Organic Carbons

14) Таможенная деятельность: Voucher of Correction (ЮАР)

15) Сахалин Ю: vapors of crude

16) Химическое оружие: Volatile organic compound (s)

17) Расширение файла: Sound format (Creative Lab's Sound File, PlayVoc), Creative Voice (format, Sound Blaster)

18) Алюминиевая промышленность: летучее органическое соединение

19) ООН: Victims Of Chaos

20) Общественная организация: Vision Of Children

21) Правительство: Volatile Organic Compounds

1) Американизм: Victory Over Communism

2) Военный термин: validation of concept, vehicle out of commission, verbal order of the commander, visual optical countermeasures, voice-operated coder, volunteer officer candidate

3) Техника: variable oil capacitor, variable output circuit

4) Химия: летучая органика (volatile organic compounds)

5) Юридический термин: Victim Of Corruption

6) Электроника: Vertical Overscan Correction, Voice Over Cable

7) Вычислительная техника: Creative Voice (Sound Blaster; format)

8) Нефть: variable operating costs, volatile organic chemical, volatile organic component, volatile organic compound, ЛОС

9) Связь: Virtual Operator Console

10) Экология: volatile organic carbon, летучие органические соединения

11) Деловая лексика: Various Obstinate Companies, Voice of the Customer, Voice of the Customer (обратная связь с клиентами, учет их пожеланий)

12) Бурение: эксплуатационные расходы (variable operating costs; но промысле)

13) Глоссарий компании Сахалин Энерджи: Volatile Organic Carbons

14) Таможенная деятельность: Voucher of Correction (ЮАР)

15) Сахалин Ю: vapors of crude

16) Химическое оружие: Volatile organic compound (s)

17) Расширение файла: Sound format (Creative Lab's Sound File, PlayVoc), Creative Voice (format, Sound Blaster)

18) Алюминиевая промышленность: летучее органическое соединение

19) ООН: Victims Of Chaos

20) Общественная организация: Vision Of Children

21) Правительство: Volatile Organic Compounds

1) Американизм: Victory Over Communism

2) Военный термин: validation of concept, vehicle out of commission, verbal order of the commander, visual optical countermeasures, voice-operated coder, volunteer officer candidate

3) Техника: variable oil capacitor, variable output circuit

4) Химия: летучая органика (volatile organic compounds)

5) Юридический термин: Victim Of Corruption

6) Электроника: Vertical Overscan Correction, Voice Over Cable

7) Вычислительная техника: Creative Voice (Sound Blaster; format)

8) Нефть: variable operating costs, volatile organic chemical, volatile organic component, volatile organic compound, ЛОС

9) Связь: Virtual Operator Console

10) Экология: volatile organic carbon, летучие органические соединения

11) Деловая лексика: Various Obstinate Companies, Voice of the Customer, Voice of the Customer (обратная связь с клиентами, учет их пожеланий)

12) Бурение: эксплуатационные расходы (variable operating costs; но промысле)

13) Глоссарий компании Сахалин Энерджи: Volatile Organic Carbons

14) Таможенная деятельность: Voucher of Correction (ЮАР)

15) Сахалин Ю: vapors of crude

16) Химическое оружие: Volatile organic compound (s)

17) Расширение файла: Sound format (Creative Lab's Sound File, PlayVoc), Creative Voice (format, Sound Blaster)

18) Алюминиевая промышленность: летучее органическое соединение

19) ООН: Victims Of Chaos

20) Общественная организация: Vision Of Children

21) Правительство: Volatile Organic Compounds

1) Компьютерная техника: Computer Aided Architecture, Computer Aided Or Assisted

2) Авиация: ОГА, chromic acid anodizing, civil aviation autorities

3) Спорт: Certified Athletic Administrator, Connecticut Archery Association

4) Военный термин: Chief of Army Aviation, Combined Arms Agency, Concept Analysis Agency, Concepts Analysis Agency, combat available aircraft, command arrangement agreement, counterair aircraft, cryptoaccess authorization, Combined Arms Army (FSU)

5) Техника: caging amplifier assembly, circular aperture antenna, collinear array antenna, collision avoidance aids, computer-aided analysis, control air compressor

6) Ветеринария: Center for Animal Alternatives (University of California - Davis)

7) Сокращение: Civil Aeronautics Administration, Civil Aviation Authority (UK), Civil Aviation Authority, Clean Air Act (from Environmental Protection Agency), Combined Arms Army, Commercial Aviation Association, Concepts Analysis Agency (U.S. Army), Concepts Analysis Agency (US Army), Conformal Antenna Array, Civil Aviation Authority (GB), Civil Aeronautic Administration (USA)

8) Университет: California Alumni Association

9) Электроника: CIM applications architecture

10) Вычислительная техника: computer augmented acceleration

11) Нефть: Clean Air Act (The CAA addresses and regulates airborne pollution that may be potentially hazardous to public health or natural resources)

12) Микробиология: Cephalexin-Aztreonam-Arabinose (вид питательной среды)

13) Неврология: ЦАА (Церебральная амилоидная ангиопатия, http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2647900/?tool=pubmed)

14) Транспорт: Cancel All Aviation, Clean Air Act

15) Воздухоплавание: Civil Aeronautics Administration (US)

16) Фирменный знак: Creative Artist Agency, Creative Artists Agency

17) Автоматика: computer-aided accuracy, crossed axis angle

18) Химическое оружие: Clean Air Act of 1977

19) Военно-политический термин: Североатлантическая ассамблея

20) Автодорожное право: Закон о чистом воздухе

21) AMEX. Capital Alliance Income Trust Real Estate Investment Trust

1) Общая лексика: Accounting Standards Committee, Подкисленный хлорит натрия (Acidified sodium chloride)

2) Компьютерная техника: American Satellite Company, access scheduling center, automatic setup computer, спутник связи компании Амсат

3) Авиация: координатор аэропорта по вопросам обеспечения безопасности (Aiaport Security Coordinator)

4) Медицина: Ambulatory Surgical Center

5) Американизм: Assistant State Commissioner

6) Спорт: Anti Spawn Camping, Arizona Ski Council, Азиатская Конфедерация по Стрельбе (Asian Shooting Confederation)

7) Военный термин: ATCCS Steering Committee, AUTODIN switching center, AUTODlN Switching Center, Administrative Services Center, Advanced Systems Course, Aeronautical System Center, Air Service Command, Air Standards Coordinating Committee, Air Systems Command, American Security Council, American Standards Committee, Area Signal Center, Armed Services Committee, Army School of Cookery, Army Scientific Conference, Army Service Component, Army Service Corps, Army Signal Corps, Army Space Command, Army Space Council, Army Specialist Corps, Army Subsistence Center, Assistant Steering Committee, advanced ship concept, advanced simulation center, advanced surgical centre, advanced systems concept, air safety cell, air support control, aircraft service change, allowance source code, antisubmarine carrier, armored scout car, assets status card, assigned service contractor, automatic switching center, auxiliary store carrier

8) Техника: Advertising Standards Council, aerospace systems center, analog signal correlation, anti-surge control system (of compressor), automated service center, automatic stylus changer, automatic submarine control, automatic switch center, automatic switching, automatic synchronized control, automatic system control

9) Юридический термин: Always Stealing Cash

10) Экономика: среднее потребление стали (average steel consumption, на душу населения)

11) Бухгалтерия: Комитет по бухгалтерским стандартам (КБС; Великобритания, Accounting Standards Committee)

12) Страхование: Azov Shipping Company

13) Автомобильный термин: acceleration spin control, Anti-Slip Control, Adaptive shift control

14) Сокращение: ASW Stressing Case (from ASW TLWR), Accounting Service Center (i.e. MASC), Aeronautical / Aeronautics Systems Center (USAF), Air Support Command (USAF), American Society for Cybernetics, Australian Submarine Corporation, Automatic Sensitivity Control, altered state of consciousness, auxiliary switch (breaker), American Society of Cybernetics, American Standard Code, automatic selectivity (sensitivity) control

15) Театр: Additional Sense Code

16) Университет: Asia Student Carnival, Asian Student Coalition

17) Физиология: Ambulatory Surgery Center, Arteriosclerosis, Ascending

18) Электроника: Adpcm Stereo C

19) Вычислительная техника: Accredited Standards Committee, Apple sound chip, Authorized Support Center, advanced scientific computer, Automatic Contrast Selection (FAX), Accredited Standards Committee (organization, ANSI), American Society for Cybernetics (organization, USA)

20) Литература: Achieve Speaking Confidence

21) Нефть: anti-surge control system, authorization for construction services, automatic selectivity control

22) Банковское дело: универсальный сберегательный сертификат (all savers certificate)

23) Транспорт: Actuated Signal Control, Adaptive Speed Control, American Service Center, Office of System Capacity and Requirements

24) Машиностроение: (Automatic Size Control) автоматический замер диаметра отверстия

25) Фирменный знак: Assessment Systems Corporation

26) СМИ: American Society of Cinematographers

27) Инвестиции: all savers certificate

28) Сетевые технологии: accounting and statistics center, Applications Strategy Council (Internet2)

29) ЕБРР: agricultural service company

30) Автоматика: American Standard Code for Information Interchange, automatic stylus changing

31) Океанография: Acoustic Seabed Classification, Administrative Support Center

32) Химическое оружие: Allowable stack concentration, Active Standoff Chamber

33) Расширение файла: GROB Graphic Object Bitmap graphics Black and White ASCII (HP-48sx calculator), Armored encrypted file (Pretty Good Privacy)

34) Нефть и газ: anti-surge control system of a compressor

35) Электротехника: aluminum stranded conductor, automatic system controller

36) Чат: Alt Smokers Cigars, Alt Startrek Creative

37) СМС: A Sneezing Cow

38) Музеи: Adventure Science Center

1) Общая лексика: Accounting Standards Committee, Подкисленный хлорит натрия (Acidified sodium chloride)

2) Компьютерная техника: American Satellite Company, access scheduling center, automatic setup computer, спутник связи компании Амсат

3) Авиация: координатор аэропорта по вопросам обеспечения безопасности (Aiaport Security Coordinator)

4) Медицина: Ambulatory Surgical Center

5) Американизм: Assistant State Commissioner

6) Спорт: Anti Spawn Camping, Arizona Ski Council, Азиатская Конфедерация по Стрельбе (Asian Shooting Confederation)

7) Военный термин: ATCCS Steering Committee, AUTODIN switching center, AUTODlN Switching Center, Administrative Services Center, Advanced Systems Course, Aeronautical System Center, Air Service Command, Air Standards Coordinating Committee, Air Systems Command, American Security Council, American Standards Committee, Area Signal Center, Armed Services Committee, Army School of Cookery, Army Scientific Conference, Army Service Component, Army Service Corps, Army Signal Corps, Army Space Command, Army Space Council, Army Specialist Corps, Army Subsistence Center, Assistant Steering Committee, advanced ship concept, advanced simulation center, advanced surgical centre, advanced systems concept, air safety cell, air support control, aircraft service change, allowance source code, antisubmarine carrier, armored scout car, assets status card, assigned service contractor, automatic switching center, auxiliary store carrier

8) Техника: Advertising Standards Council, aerospace systems center, analog signal correlation, anti-surge control system (of compressor), automated service center, automatic stylus changer, automatic submarine control, automatic switch center, automatic switching, automatic synchronized control, automatic system control

9) Юридический термин: Always Stealing Cash

10) Экономика: среднее потребление стали (average steel consumption, на душу населения)

11) Бухгалтерия: Комитет по бухгалтерским стандартам (КБС; Великобритания, Accounting Standards Committee)

12) Страхование: Azov Shipping Company

13) Автомобильный термин: acceleration spin control, Anti-Slip Control, Adaptive shift control

14) Сокращение: ASW Stressing Case (from ASW TLWR), Accounting Service Center (i.e. MASC), Aeronautical / Aeronautics Systems Center (USAF), Air Support Command (USAF), American Society for Cybernetics, Australian Submarine Corporation, Automatic Sensitivity Control, altered state of consciousness, auxiliary switch (breaker), American Society of Cybernetics, American Standard Code, automatic selectivity (sensitivity) control

15) Театр: Additional Sense Code

16) Университет: Asia Student Carnival, Asian Student Coalition

17) Физиология: Ambulatory Surgery Center, Arteriosclerosis, Ascending

18) Электроника: Adpcm Stereo C

19) Вычислительная техника: Accredited Standards Committee, Apple sound chip, Authorized Support Center, advanced scientific computer, Automatic Contrast Selection (FAX), Accredited Standards Committee (organization, ANSI), American Society for Cybernetics (organization, USA)

20) Литература: Achieve Speaking Confidence

21) Нефть: anti-surge control system, authorization for construction services, automatic selectivity control

22) Банковское дело: универсальный сберегательный сертификат (all savers certificate)

23) Транспорт: Actuated Signal Control, Adaptive Speed Control, American Service Center, Office of System Capacity and Requirements

24) Машиностроение: (Automatic Size Control) автоматический замер диаметра отверстия

25) Фирменный знак: Assessment Systems Corporation

26) СМИ: American Society of Cinematographers

27) Инвестиции: all savers certificate

28) Сетевые технологии: accounting and statistics center, Applications Strategy Council (Internet2)

29) ЕБРР: agricultural service company

30) Автоматика: American Standard Code for Information Interchange, automatic stylus changing

31) Океанография: Acoustic Seabed Classification, Administrative Support Center

32) Химическое оружие: Allowable stack concentration, Active Standoff Chamber

33) Расширение файла: GROB Graphic Object Bitmap graphics Black and White ASCII (HP-48sx calculator), Armored encrypted file (Pretty Good Privacy)

34) Нефть и газ: anti-surge control system of a compressor

35) Электротехника: aluminum stranded conductor, automatic system controller

36) Чат: Alt Smokers Cigars, Alt Startrek Creative

37) СМС: A Sneezing Cow

38) Музеи: Adventure Science Center

1) Военный термин: Chemical Warfare Committee, Chemical Weapons Convention, Conventional Weapons Guide, central warning center, composite warfare commander, conventional war capability, КХО, Конвенция по химическому оружию

2) Сельское хозяйство: Cell Wall Constituents

3) Бухгалтерия: charge on working capital (in group accounts)

4) Телекоммуникации: Center Weight Control

5) Сокращение: Composite Warfare Concept, clear write condition

6) Университет: Creative Writing Class

7) Нефтегазовая техника бетонирование труб, обетонирование труб, утяжеляющее бетонное покрытие, concrete weight coating, weight coating

8) Химическое оружие: Chemical Weapons Committee, in-country period, standard operating procedure

9) Аэропорты: Chernovtsy, Ukraine

10) Программное обеспечение: Console Window Configuration

1) Общая лексика: (thematic index of citing) тИЦ (тематический индекс цитирования) (ТИЦ (тематический индекс цитирования) - числовой показатель, который определяет «авторитетность» интернет-ресурсов с учетом качественной характеристики ссылок на них с других сайто)

2) Компьютерная техника: Technical Integrity Check

3) Американизм: Tourist Information Centre

4) Спорт: Teams In Competition

5) Военный термин: Targeting Interlock Circuit, Technical Instructors Courses, Technical Interface Certification, Technical Interface Concept, Technology Integration Center, tactical intelligence center, target image coincidence, target information center, target intercept computer, technical information center, technical intelligence center, telemetry instrumentation controller, theater intelligence center, troops-in-contact, temporarily in command, токсичный промышленный химикат (Toxic Industrial Chemical), ТПХ, ТПХВ, токсичное промышленное химическое вещество, Toxic Industrial Contaminant

6) Техника: tape identification card, temperature of initial combustion, thermionic converter, time integrating correlator, time interval counter, timing channel, transfer in channel, tuned IC

7) Шутливое выражение: The Infernal Catfish, This Is China

8) Юридический термин: Tenancy In Common

9) Бухгалтерия: Technical Issues Committee

10) Автомобильный термин: thermal ignition control (Chrysler)

11) Биржевой термин: Tenant In Common, Tenants In Common

12) Телекоммуникации: Talking In Confidence

13) Сокращение: Target Insertion Controller, Target Interceptor Computer, Technology Integration Centre, Tel-Instrument Electronics Corp. (USA), TermInfo Compiler, tongue in cheek, Taken Into Consideration

14) Университет: The Internet Class, Threatening Intellectual Clique

15) Нефть: temperature indicator control, technology investment commission

16) Транспорт: Traffic Information Collecting, Travel Insurance And Credit, Traveler Information Center

17) Фирменный знак: Thailand Information Center

18) Экология: total inorganic carbon, Toxic Industrial Chemical

19) Налоги: ИНН (Кипр Британия), Tax Identification Code (аналог ИНН на Кипре)

20) СМИ: The Independent Caver

21) Деловая лексика: Technique Insight And Communication, The Inner Circle

22) Глоссарий компании Сахалин Энерджи: total invested capital, контроллер измерителя температуры (temperature indicator controller)

23) Образование: Talented Impressive And Creative, The Internet Classroom

24) ЕБРР: true interest cost

25) Полимеры: temperature of the initial combustion

26) Сахалин Р: Total Installed Cost, temperature indicator controller

27) Сахалин Ю: total indicated cost

28) Медицинская техника: Cranial Bone Thermal Index

29) Химическое оружие: temperature indicating controller

30) Хроматография: полный ионный ток ( Total ion current)

31) Расширение файла: Task Interrupt Control

32) Общественная организация: The Information Center

33) Чат: Talking In Character, The Internet Club

34) Федеральное бюро расследований: Tickler Copy of Documents made

35) Международная торговля: Trade Information Center

1) Общая лексика: (thematic index of citing) тИЦ (тематический индекс цитирования) (ТИЦ (тематический индекс цитирования) - числовой показатель, который определяет «авторитетность» интернет-ресурсов с учетом качественной характеристики ссылок на них с других сайто)

2) Компьютерная техника: Technical Integrity Check

3) Американизм: Tourist Information Centre

4) Спорт: Teams In Competition

5) Военный термин: Targeting Interlock Circuit, Technical Instructors Courses, Technical Interface Certification, Technical Interface Concept, Technology Integration Center, tactical intelligence center, target image coincidence, target information center, target intercept computer, technical information center, technical intelligence center, telemetry instrumentation controller, theater intelligence center, troops-in-contact, temporarily in command, токсичный промышленный химикат (Toxic Industrial Chemical), ТПХ, ТПХВ, токсичное промышленное химическое вещество, Toxic Industrial Contaminant

6) Техника: tape identification card, temperature of initial combustion, thermionic converter, time integrating correlator, time interval counter, timing channel, transfer in channel, tuned IC

7) Шутливое выражение: The Infernal Catfish, This Is China

8) Юридический термин: Tenancy In Common

9) Бухгалтерия: Technical Issues Committee

10) Автомобильный термин: thermal ignition control (Chrysler)

11) Биржевой термин: Tenant In Common, Tenants In Common

12) Телекоммуникации: Talking In Confidence

13) Сокращение: Target Insertion Controller, Target Interceptor Computer, Technology Integration Centre, Tel-Instrument Electronics Corp. (USA), TermInfo Compiler, tongue in cheek, Taken Into Consideration

14) Университет: The Internet Class, Threatening Intellectual Clique

15) Нефть: temperature indicator control, technology investment commission

16) Транспорт: Traffic Information Collecting, Travel Insurance And Credit, Traveler Information Center

17) Фирменный знак: Thailand Information Center

18) Экология: total inorganic carbon, Toxic Industrial Chemical

19) Налоги: ИНН (Кипр Британия), Tax Identification Code (аналог ИНН на Кипре)

20) СМИ: The Independent Caver

21) Деловая лексика: Technique Insight And Communication, The Inner Circle

22) Глоссарий компании Сахалин Энерджи: total invested capital, контроллер измерителя температуры (temperature indicator controller)

23) Образование: Talented Impressive And Creative, The Internet Classroom

24) ЕБРР: true interest cost

25) Полимеры: temperature of the initial combustion

26) Сахалин Р: Total Installed Cost, temperature indicator controller

27) Сахалин Ю: total indicated cost

28) Медицинская техника: Cranial Bone Thermal Index

29) Химическое оружие: temperature indicating controller

30) Хроматография: полный ионный ток ( Total ion current)

31) Расширение файла: Task Interrupt Control

32) Общественная организация: The Information Center

33) Чат: Talking In Character, The Internet Club

34) Федеральное бюро расследований: Tickler Copy of Documents made

35) Международная торговля: Trade Information Center

1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний

1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)

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above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля

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advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламу

advertising¹ ‡ A. four principles of marketing (386)

пр. publicity

▹▹ advertisement

▹▹ promotion¹

* * *

a technique for generating ideas, developing creativity, or problem solving in small groups, through the free-flowing contributions of participants. The concept of brainstorming was originated by A. F. Osborn and described in his book Applied Imagination: Principles and Practices of Creative Thinking (1957). To encourage the free flow of ideas, brainstorming sessions operate according to a set of guidelines, and the production and evaluation of ideas are kept separate. Several variations of brainstorming and related techniques have emerged such as brainwriting, where ideas are written down by individuals, and buzz groups.